For reference this is the post,
Q: Doesn't LensCrafters also offer an AR with the Scotchgard brand name?
A: Yes they do- but the product offers neither the improved hydrophobic performance nor the anti-particulate features of Crizal Avance with Scotchgard Protector. Additionally, the Crizal name will remain exclusively with private eye care practitioners. Eye care practitioners offer many products that share a brand used by retailers (Zeiss AR, Transitions, etc.). The new Crizal Avance with Scotchgard Protector product allows eye care practitioners to take advantage of an extremely well-known consumer brand in Scotchgard with a product superior to that which can be found at competitor locations. Additionally, competitor locations will not have the power of the Crizal brand.
The goal being to increase AR sales in the US (which is good for everyone- eye care practitioners, Essilor, and consumers who will be seeing better through lenses that are durable and easy to clean).
Some will choose to squabble and complain about the marketplace- others will take advantage of a superior product and consumer brand to increase their AR sales... For the former, Crizal, Crizal Alize, Crizal Sun, and Crizal Alize with Clear Guard will remain available.
